About
Working inside college athletics. Writing about the numbers that explain what's actually happening to the sport.
I work in college athletics and have a front-row seat to an industry that's rewriting its own rules in real time. The House v. NCAA settlement, the open transfer portal, NIL markets, conference realignment: the structural changes landing on college sports right now are genuinely historic, and most of the coverage treats them like a news feed instead of a story.
The Game Plan is my attempt to slow down and actually analyze what's happening, using data not takes.
Three reasons, honestly. First, I do this kind of analysis anyway and wanted somewhere to put it that isn't a shared drive. Second, I think the transfer portal era and the revenue-sharing era are going to look very different in ten years than they do right now, and I want a record of what the numbers were actually showing as it unfolded. Third, this is a portfolio: a public record of how I think about football, basketball, and the business of college sports.
If you're a coach, an analyst, or someone building out a staff and you like what you see here, my contact is below.
The primary lens is football and basketball, but the more interesting thread running through everything is the economics: how programs are allocating NIL resources, how roster construction decisions get made under a revenue-sharing cap, and what the transfer portal actually rewards versus what conventional wisdom thinks it rewards.
I'm particularly interested in mid-major programs, the ones operating without a blank check, where every analytical edge actually matters.
Questions, pushback, data corrections, or just something worth digging into: I'm reachable at davidsonhenrym@gmail.com.